Skip to content

Participation · Recognition · Belonging

More reasons to be part of your club.

Recognise and reward the people who make a club what it is.

STAAX helps sports clubs recognise and reward participation — enriching the member and supporter experience, building loyalty and creating stronger communities.

See the appLet's talk about your club
  • Members
  • Supporters
  • Families
  • Volunteers
Your Club
S2,794
Today’s goals30 September 2026

35 / 100 pts

Everyday movement & recovery · 35% of goal

186 kcal

15 / 50S

5,056 Steps

0 / 30S

8.58h Sleep

20 / 20S

Club bonus points

Proposed

More ways to earn by taking part in club life · separate from your movement goals

Movement215
+
Club life250
=
This week465

Exclusive rewards

Big wins this week

Padel sectionHighest participation rate this month: 71%
Wednesday Club Move287 members took part this week
Whole club62% of the way to the community pitch fund target
JuniorsWon the county under-12s tournamentFuture

Proposed concept

Your member benefits

Rewards

Turn your points into something worthwhile.

Powered bySTAAX

Illustrative product demoTap around — data, rewards and partners are fictional and stay on your device.

01 / Why STAAX

Your club already has more to offer. Help more people experience it.

From fixtures and facilities to events, volunteering and the people who make a club what it is, much of the value is already there. The opportunity is to help more people discover it, take part and feel recognised for doing so.
  1. 01

    Participate more

    Encourage attendance, contributions and experiences beyond someone's usual routine — another section, another fixture, another way to help.

  2. 02

    Feel more connected

    Make involvement visible and show people that their support, time and presence genuinely matter to the club.

  3. 03

    Return for more

    Build reasons to stay involved through recognition, benefits and shared progress that grows over a season.

These are the outcomes STAAX is designed to support — intended benefits, not guaranteed results.

02 / The app

One club-branded app. Powered by STAAX.

Members and supporters see your club's name, opportunities and rewards. STAAX runs the participation and loyalty layer underneath. Try each screen in the demo above.

  • Home

    See progress at a glance — everyday goals, club bonus points and rewards worth coming back for.

  • Rewards

    Member benefits, earned rewards and open-to-all offers. Claim one and points are deducted once, with an illustrative voucher.

  • Challenges & leaderboards

    Proposed

    Club-wide challenges and leaderboards, shaped around your goals, with club or sponsor rewards.

  • Community

    Proposed

    Big wins, a collective club fund target and optional posts members choose to share.

"Proposed" marks participation features being developed with founding clubs, not yet in the live product. Rewards shown are illustrative and have not been agreed with any club or partner.

03 / How it works

Earn points. Enjoy rewards. Get more from your club.

Everyday movement & recovery

Earn wherever you are, in or outside the club.

Taking part in club life

Attend, volunteer, try something new or join a challenge.

One balance

pts

Every route adds up

Rewards chosen by your club

Put your points towards club benefits, experiences and partner rewards.

We work with your club to create campaigns and incentives around the behaviours you want to encourage.

Example campaigns

  • Fill quieter courts

    An off-peak reward gives members a reason to book when courts are underused.

  • Bring more people to F&B

    Clubhouse offers encourage members and supporters to stay, eat and connect.

  • Make a challenge of it

    Club-wide challenges and leaderboards recognise top movers with prizes from your sponsors.

Your goals shape the programme. We build the campaigns, incentives and rewards around them.

04 / Club outcomes

Understand participation. Improve the experience.

Start with the behaviours that matter to your club, agree a baseline and review what changes. We combine participation evidence with club data and feedback where available to guide the next campaign.

What we help clubs see.

  • Activation
  • Repeat participation
  • Challenge & campaign response
  • Points & redemptions
  • Feedback
  • Belonging

Additional operational or commercial measures depend on the source data a club can make available. Deeper transaction integrations or CRM capability can be explored and scoped separately — they are not automatic.

05 / Existing systems

Build on the club you already have.

Bookings, tickets, payments and live club information can continue through existing services. STAAX can direct people into those journeys. Data connections are reviewed during discovery and implemented only where agreed and feasible.
STAAXdiscover · recognise · reward
Your systems
bookings · tickets · payments

Website support is available as an optional, separately scoped service for clubs that want it.

06 / Working together

How we work with your club.

Every club is different, so we start with a conversation rather than a price list.
  1. Phase 1

    Discover

    Your priorities, member and supporter needs, current systems and a participation baseline.

  2. Phase 2

    Define

    An agreed first release, responsibilities, commercials and a delivery plan.

  3. Phase 3

    Launch

    Build and configuration, testing, onboarding and communications.

  4. Phase 4

    Review

    Participation strategy, agreed campaign support and performance review.

Implementation and ongoing service depend on scope. Rewards and bespoke development are separate. Any discovery fee is agreed with you before work starts, and timelines are set together in the Define phase.

STAAX co-founders Ken Beattie and Chloe Allan
Ken Beattie & Chloe Allan, co-founders

07 / About STAAX

Built around a belief in belonging.

Clubs bring people together. We believe more people take part — and keep coming back — when their effort is recognised, they discover more of what is on offer and feel part of something bigger.

Chloe Allan

Co-founder

Chloe brings a combination of commercial thinking, relationship building and an understanding of what drives people to engage. Drawing on her experience working across international teams and organisations, she leads STAAX’s partnerships and product strategy, ensuring the platform solves real challenges for the communities it serves.

Ken Beattie

Co-founder

Ken brings experience working with B2B SaaS businesses and technology platforms, with a strong understanding of how digital products are positioned, adopted and scaled. His commercial background helps shape STAAX’s business model, growth strategy and approach to delivering long-term value for organisations.

Recognise the effort. Encourage the next step. Build a stronger club.

08 / Let's talk

What would more participation look like at your club?

Tell us about the people you want to engage and the behaviours you want to encourage. We'll explore how STAAX could help.

Email Chloe

chloe@staax.coEmail Chloe →